Web designing mainly refers to primarily to the look-and-feel of a site along with its navigational structure. This is the most basic aspect of a website that exists in any site. Good interface design relies on two things: 1) the fundamentals, and 2) creativity. There are some very standard fundamentals to good design, and it is shocking how often they are ignored. And there are certainly many cases of a complete lack of creativity, as well as creativity run amok! A good interface designer can always put a fresh look on a site that reflects the attitude of the site, but never forgets the basics.